Our timeline

2000
2000
Inspiration behind Uneasy no settle
Co-founder Justin Francis wrote his MSc dissertation on establishing a portal for responsible travel after being inspired by a village elder on a visit to Kawaza village in Zambia.
 
2001
2001
Anita Roddick
Launch with private investors including Anita & Gordon Roddick from The Body Shop.
 
First business in the world to talk about responsible travel, and first dedicated to promoting 'green', 'eco' or 'responsible' vacations on one site.
 
2002
2002
Carbon offset
Offered one of the first carbon offset schemes in tourism.
 
2004
2004
Responsible Tourism Awards
Launched the world's first Responsible Tourism Awards
 
Had Enough campaign
Successfully campaigned to persuade Thomson Particular, Thomas Cook and MyTravel to publish policies for responsible tourism.
 
Justin joined speakers including the founders of The Big Issue and Innocent Drinks to give a talk at the British Library on being an 'Ethical entreprenuer'.
 
2005
2005
Cycling holidays
Annual vacation sales reached 4m.
 
2006
2006
Times 50 most influential people
Justin named one of The Times 50 most influential people in travel.
 
2007
2007
Island accommodation
Offered 2,500 vacations from 270 tour operators - by far the biggest specialist green or eco travel business. Annual vacation sales reached 10m.
 
2008
2008
Green travel audit
Published first audit of responsible tourism of the UK's biggest travel companies with The Daily Telegraph.
 
Michael Palin, Awards supporter
Awards attracted a record 1950 entries Michael Palin says 'the responsible tourism awards are one of the most important ways that we can learn to travel better.'
 
2009
2009
Reviews
Published the 4,000th independent traveler review.
 
Carbon offsetting debate
Became one of the first travel organisations to remove CO2 offsetting, sparking a debate on carbon reduction with press in the Guardian, Independent and the New York Times.
 
2010
2010
US flag
responsiblevacation.com launched in the US, taking UK-based sister site Uneasy no settle's 10 years of outstanding tourism experiences to a new audience.
 
2011
2011
Burma
Lifted 10 year Burma travel boycott and added first Burma vacation to the site.
 
10 years
Celebrated 10th birthday, growing from just 15 vacations on 6th April 2001 to almost 4,000 vacations in April 2011, and selling over $100 million of responsible vacations.
 
2012
2012
Charities
Donated 15% of profits to charity between 2006 and 2012, on average.
 
2013
2013
World Responsible Tourism Awards
Celebrated the 10th year of the Responsible Tourism Awards by relaunching them as the World Responsible Tourism Awards, with new categories and a People's Choice award.
 
Green energy
Moved to new offices in Brighton's trendy 'North Laine' and switches to green energy supplier Ecotricity.
 
Orphanage tourism - not FOR SALE
Removed orphanage volunteering vacations from the site following concerns, sparking a conversation and coverage in The Telegraph.
 
Mini guides
Launched the first of many honest and easy-to-read 2 minute guides to popular locations and activities.
 
2014
2014
Say NO to the orca circus
Launched say NO to orca circuses campaign with the World Cetacean Alliance to stop whales and dolphins being kept in captivity.
 
2015
2015
Cuba
Sold more vacations to Cuba than all the vacations we sold in our first 2 years! (Other top destinations this year included Croatia, India and Japan.)
 
Accessible tourism
Launches a guide to accessible tourism.
 
Cycling in India
Sent Lyn cycling across India to celebrate her 10th year working at Uneasy no settle (she's our accountant and also keeps us in tea and biscuits so she's Very Important).
 
2016
2016
Enquiry
Received our 1,000,000th vacation inquiry!
 
2017
2017
Trip for a Trip
Celebrated sending 1,000 disadvantaged children on day trips with our Trip for a Trip scheme.
 
Say no to zoos
Said no to zoos by dropping them from all our vacations.
 
2018
2018
Overtourism
Filmed Crowded out: The story of overtourism.
 
Plastic free
Launched single use plastic free offer.
 
2019
2019
Birthday cake
Celebrated our 18th birthday
 
Travel guides
Increased our travel guide offering to 600, including guides as diverse as The Stans, Croatia cruising, Snow leopards and Women entrepreneurs.
 
Launched The Fork in the Road: A Manifesto for the Future of Tourism with the first chapter announcing a plan for the Green Flying Duty.
 
Carbon emissions
Started publishing CO2 information and advice on every vacation page.
 
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